Behind the Scenes as Soca Shores Expands Across the Caribbean

Soca Shores is on set in the Caribbean capturing the sights, sounds, and spirit behind the brand. This content shoot marks a major step in our journey, serving as the visual foundation for our regional launch.

Filmed across iconic island settings, the production features internationally recognized Caribbean artists and tells a story shaped by nature, rhythm, and community. Each scene reflects the lifestyle our water was made to complement. 

Leading the way is Jada Kingdom, whose presence brings depth and authenticity to the narrative. Her performance reflects the energy of the brand and the rhythm of the Caribbean, carrying the story from morning stillness to the pulse of night.

As we expand into 12 to 14 Caribbean markets, this campaign supports distributor outreach, white-label partnerships, and hospitality placements. Sample kits and media materials are already in circulation. The content rollout begins this November and continues into early 2026.

This is only the beginning. The brand is growing, the momentum is real, and the next chapter is around the corner.